Mall of Qatar | Brand Campaign
One of the deepest human fantasies is escapism: to leave behind the mundane and the humdrum of everyday, if even for a couple of hours, and experience something else, somewhere else…somewhere that is a pleasant diversion.
Mall of Qatar is not just any mall, but a mall that uses innovation to make people feel that they’ve escaped into another realm. Going the distance to reach MOQ isn’t something to be avoided, but rather to look forward to, because Mall of Qatar is actually the quickest way to escape to a fun-filled world without leaving Qatar.
IT’S TIME FOR AN ESCAPE.
- ACTIVATIONS -
- EVENT -
A week-long event across the Mall, under the banner of “The Escapades” was proposed to mark
MOQ’s First Anniversary and incorporate National Day.
WONDERPASS - USER EXPERIENCE
An Augmented Reality digital experience in the streets of The Pearl-Qatar. The Wonderpass feature, gives people access to a world of unexpected wonders, unfolding right in front of them.
TPQ IN THE AIR / INSTAGRAM ACTIVATION
We will invite people to tag The Pearl-Qatar in any pictures that they take from arriving or departing aircraft. By doing this, they will have the chance to win a voucher to dine at The Pearl-Qatar.
DIRECT MAILER
