UDC - The Pearl Qatar | Awareness Campaign
UDC WILL ALWAYS START WITH YOU.
UDC’s achievements over the years have been closely associated with Qatar’s progressive evolution. Everything that UDC does is on behalf of its shareholders and communities – which is why this customer-centric approach is reflected in our campaign idea.
DIGITAL & SOCIAL MEDIA EXPRESSIONS
LET’S START WITH YOU - INSTAGRAM
An Instagram initiative powered by UDC that guides the user, in an entertaining way, through a quiz to find out which of UDC’s neighborhoods is best suited for their lifestyle or business activity.
THE PEARL QATAR
- A LIVING WONDER -
The Pearl-Qatar is widely acclaimed as the most iconic project in Qatar. Bringing together such a wide spectrum of different nationalities, lifestyles and architectural references into a series of man-made islands is already impressive in itself. The resulting community has a vibrant energy not found anywhere else in Qatar. It is the ideal environment for wonderful things to happen.
WONDERPASS - USER EXPERIENCE
An Augmented Reality digital experience in the streets of The Pearl-Qatar. The Wonderpass feature, gives people access to a world of unexpected wonders, unfolding right in front of them.
TPQ IN THE AIR / INSTAGRAM ACTIVATION
We will invite people to tag The Pearl-Qatar in any pictures that they take from arriving or departing aircraft. By doing this, they will have the chance to win a voucher to dine at The Pearl-Qatar.
DIRECT MAILER
